Aurora | Floral Dress – Helen & James

Name: Aurora | Floral Dress
Brand: Helen & James
Price: 29.95 GBP
Availability: InStock

£119.95 £29.95 Save 75%

SIZE FIT

This style runs small — we recommend buying one size larger.

Low stock

Free UK Delivery & 30-Day Returns

Dispatched by Fri, Jul 25

Free Fast Delivery

Feel confident and radiant in a dress that flows with your every move. Designed for those who adore effortless elegance, this piece brings vibrant charm and comfort to your day whether you're heading to brunch, celebrating a special moment, or simply enjoying a walk.

✓ Flattering Fit: Accentuates your natural silhouette with a graceful, flowing shape.
✓ All-Day Comfort: Moves with you, offering breathable, relaxed wear.
✓ Versatile Styling: Suitable for every occasion from casual outings to special events.
✓ Eye-Catching Design: A vibrant floral look that draws attention and enhances your personal style.

Size	UK Size	Shoulder	Bust	Sleeve	Length
S	8	15.7 in / 40 cm	40.6 in / 103 cm	11.6 in / 29.5 cm	40.9 in / 104 cm
M	10	16.1 in / 41 cm	42.1 in / 107 cm	11.8 in / 30 cm	41.3 in / 105 cm
L	12	16.5 in / 42 cm	43.7 in / 111 cm	12.0 in / 30.5 cm	41.7 in / 106 cm
XL	14	16.9 in / 43 cm	45.3 in / 115 cm	12.2 in / 31 cm	42.1 in / 107 cm
2XL	16	17.3 in / 44 cm	46.9 in / 119 cm	12.4 in / 31.5 cm	42.5 in / 108 cm
3XL	18	17.7 in / 45 cm	48.4 in / 123 cm	12.6 in / 32 cm	42.9 in / 109 cm

Elegantly flatters – no shapewear needed
Lightweight, breathable and gently stretchy
Comfortable to wear, confidence to shine
True-to-size with a relaxed, flattering fit
Designed to flow beautifully with your shape

Machine wash normal 30°C
Iron at medium temperature
Do not bleach
Do not tumble dry
Do not dry clean

Standard Shipping
Free delivery on all UK orders – today only.
All orders are dispatched via Royal Mail and include tracking.

30-Day Return Guarantee
You may return any item within 30 days for a full refund.
Our physical shop has now closed, but the website remains open while stock lasts. The 30-day money-back guarantee remains valid at all times, regardless of shop closure.

Holly W.

and 17k+ other women are wearing Helen & James

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FAQs

We recommend checking the size guide on the product page for the most accurate fit. If you’re between two sizes, we suggest choosing the larger one for extra comfort.

Yes.

No worries! If the item doesn’t fit or isn’t quite what you expected, you can easily return or exchange it. Simply follow the instructions outlined in our return policy, and we’ll ensure the process is quick and hassle-free.

Since we’re closing soon, most items will not be restocked. Once a style is sold out, it’s gone for good — so we recommend grabbing your favorites while they’re still available.

Delivery usually takes 5–7 business days, depending on your location. You’ll receive a tracking link as soon as your order is shipped, so you can follow it every step of the way.

Every piece is thoughtfully designed and crafted from quality fabrics, so it feels as good as it looks. Our goal is for you to feel confident, comfortable, and a little bit special every time you wear it.

Use this text to answer questions in as much detail as possible for your customers.

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Aurora | Floral Dress

SIZE FIT

So glad we made it to the boutique before it closed

Great experience!

Thank you

Amazing dress 💕

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